Cats & Dogs Creative Brief
Project Description:
Create 4 dogs and 4 cat illustrations that will be of high quality to be used for advertising on print as well as the web and possibly a new logo.
Client:
Cats & Dogs Veterinarian office
Message:
Owners of their pets should feel confident in choosing Cats & Dogs as their veterinarian office because the vet has some of the highest qualifications in care and he understands how important each pets is to their owners. He will treat them with the same love care as their owners would give, and create an environment of relaxation for both owner and animal.
Audience:
Current clients (Owners and their pets) and potential owners and pets.
Purpose/Objectives:
Make pets comfortable and relaxed which in turn will help the owners fill more comfortable and relaxed and helps them feel confident in their decision with choosing Cats & Dogs as their veterinarian office.
Specifications:
4 illustrations of dogs and 4 illustrations of cats to complete a series of 8 images of relaxed and happy pets for advertizing purposes.
Illustrations idea/Concept/Thematic Statement:
I am going to use a geometric silhouette of a dogs and cats characteristics in a relaxed and happy position with possibly using the symbol of the veterinarian practice. I will use pen and ink with possible water colorsas a medium.
